Task
uniqFEED’s software places virtual advertising into live broadcast feeds of live sports events. It replaces existing advertising content within the venue or places new virtual content onto empty space.

I was tasked to create animations that explains how the technology works.

Solution
I re-imagined the clients flow & process diagrams using an isometric grid. Each of the elements dynamically transition to guide the viewer through each stage. Through animation, the virtual advertising production process now seems much more understandable.

Deliverables
Concept

Design

Production

Animation

How It Works animation

How HADO Virtual Gaming Works animation

Sports Animation banner

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Shell Fuelsave animation