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SPURS KIT LAUNCH

  • TASK

    Following on from the previous year, we were asked to create the launch creatives and taglines for the new 2011-12 Spurs kits. In addition to the main concept, Teaser campaigns were also needed to generate interest in pre-sales.
  • SOLUTION

    The 'Love & Glory' tagline was inspired by a Danny Blanchflower quote which tied in nicely with the Puma "Love=Football" football brand message. The creative executions use a paper tear device bringing the fans and players closer together. Whether you are a fan or a player, the love you feel for the game whether you win or lose, are not that much different. Prior to the kit launch, we created a Facebook 'Guess the Kit' App. This generated additional online interest and ramped up excitement for the expectant fans.
  • DELIVERABLES

    The three completed kit creatives were then extensively used on posters, billboards, magazines, websites, in-store and retail windows.