Task
Following on from the previous year, we were asked to create the launch creatives and taglines for the new 2011-12 Spurs kits.

In addition to the main concept, Teaser campaigns were also needed to generate interest in pre-sales.

Solution
The 'Love & Glory' tagline was inspired by a Danny Blanchflower quote which tied in with the Puma "Love=Football" brand message.

The creative executions use a paper tear device bringing the fans and players closer together. Whether you are a fan or a player, the love you feel for the game whether you win or lose, are not that much different.

Prior to the kit launch, we created a Facebook 'Guess the Kit' App. This generated additional online interest and ramped up excitement for expectant fans.

Deliverables
The three completed kit creatives were extensively used on posters, billboards, magazines, websites, in-store and retail windows.

Concept
Art direction
Photography
Guidelines

Print

Facebook 'Guess the Kit' game

Outdoor & retail

Newcastle United FC kit launch

Ireland Rugby kit launch film