Task
The Shell FuelSave “Target One Million” initiative aims to educate motorists that the right choice of fuel paired with changes to their driving habits can save you money at the pumps.

Shell wanted a film that  educated customers to be more fuel efficient by following some simple driving tips.

Solution
Through a retelling of the classic Tortoise and Hare fable, we entertained customers but also created awareness on being more fuel efficient through modifying their own driving habits.

In addition to the film and online quiz, we created several bonus bloopers.

Deliverables
Animation

Bloopers / outakes films

Online quiz

Interactive Animations

Blooper films

Shell Helix Ultra film

Shell Nitro+ / Sky Sports F1 film