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THE RUGBY LIONS IDENTITY & SHIRT DESIGN

Shirt In action Identity
  • TASK

    The Rugby Lions are one of only 3 teams in England permitted to wear an all white strip.

     

    Initially, we were asked to redesign their club crest for their home all-white strip. After the crest redesign, we were invited to look at some away shirt designs.

     

  • SOLUTION

    Taking inspiration from the traditional Lion crest, we created a more contemporary graphic version which seamlessly wrapped from the front to the back. The Club was so pleased with the shirt design, the Lion graphic became an integral part of the Lions brand.
  • DELIVERABLES

    Badge design & artwork
Shirt design & templates