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  • TASK

    Professor Green was recently chosen to be the first ever lifestyle brand ambassador for Puma Social. With this in mind, we were tasked with art-directing the photo-shoot of Pro Green.

  • SOLUTION

    The imagery had to be credible so we got Pro-Green together with his real-life friends as they tried their hand at a variety of after-hours activities - bowling, burgers and ping pong.

  • DELIVERABLES

    The resulting images were used for the Autumn Winter Puma Social campaign and seen on billboards, phone kiosks, posters, magazine ads, in-store retail as well as a variety of online media.

PUMA SOCIAL RETAIL

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