Task
Professor Green was chosen to be the first ever lifestyle brand ambassador for Puma Social.

With this in mind, we were tasked with art-directing the photo-shoot ahead of using the resulting imagery into the nationwide Puma Social marketing campaign.

Solution
The imagery had to be credible so we got Pro-Green together with his real-life friends as they tried their hand at a variety of after-hours activities - bowling, burgers and ping pong.

Deliverables
The resulting images were used for the Autumn Winter Puma Social campaign and seen on billboards, phone kiosks, posters, magazine ads, in-store retail as well as a variety of online media.

Print

Outdoor

Puma Social Launch Party

Puma / Foot Asylum Instore

Puma Spring Summer Lookbook