Puma: Selfridges Hussain Chalayan QR campaign

Task
Design & creation of QR Code ‘cubes’ left to be ‘discovered’ around London. The QR codes link to the Hussein Collection video which then drive people to view the new Chalayan collection at Selfridges.

Solution
Design & creation of QR Code ‘cubes’ left to be ‘discovered’ around London. The QR codes link to the Hussein Collection video which then drive people to view the new Chalayan collection at Selfridges.

Deliverables
QR Code 'Cubes'

Promotional Video

 

QR Video

 

 

 

QR activation drops

 

 

Related Projects

 

Puma / Foot Asylum Instore

 

Simon Parrott

Creative

+44 (0)7776 184973

simon@simonparrott.com