Task
In addition to shooting Puma’s Spring Summer collection, we wanted to bring up the quality of their Lookbooks - having previously only been looked on as an afterthought.

Solution
Keeping with the playful look of the new Spring Summer collection, the photographer's studio equipment came to the fore. Models, clothing and footwear integrated with tripods, battery packs and reflectors to create a fun Summer vibe. In addition to the crafted book, an additional A2 double sided poster was created where the whole collection could be seen at a glance.

Deliverables
The final book was beautifully finished with textured card & bespoke stitched binding.

Folded A2 double sided Poster.

Photography.

Detail

Covers & spreads

Puma Professor Green campaign