Task
Puma wanted to create a catalogue that not only appealed to consumers & customers on a brand level but was also equally useful for the sales team to generate orders and interest in Puma Cricket.

Solution
Puma has never been afraid of taking risks, so we wanted to create something bold but taking care not to alienate the traditional cricket audience. Taking design cues from the on-product graphics, we created a catalogue using a combination of fluorescent colours and halftone print effects.

Deliverables
Concept
Design

Art direction

Photography

Print

Promotional banners

Catalogue

Detail

Banners

Behind the Scenes film

Newcastle United FC kit launch

Tottenham Hotspur FC kit launch

The FA Tyre Partner Book