Transys Oyster logo: Identity

Task
Transys tasked me to create an icon for an un-named automatic ticket barrier system for London and TfL. The brief was simple – create a symbol that was bold, simple and understood by anyone and everyone.

Solution
A clean visual icon that represents a contactless card dynamically being passed across the card reader.  The bright yellow disc was used for instant recognition and standout.

 

Deliverables
Brand icon

Mini guidelines

 

Icon

 

 

 

Development

 

 

Usage

 

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Simon Parrott

Creative

Categories

+44 (0)7776 184973

simon@simonparrott.com