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Outdoor Creative

NEWCASTLE KIT LAUNCH

  • TASK

    Following on from the previous year, we were asked to create the launch creatives and taglines for the new 2011-12 Newcastle United kits.
  • SOLUTION

    The creative executions use a paper tear device bringing the fans and players closer together. Whether you are a fan or a player, the love you feel for the game whether you win or lose, are not that much different.
  • DELIVERABLES

    The three completed kit creatives were then extensively used on posters, billboards, magazines, websites, in-store and retail windows.