Task
Create the launch creatives and taglines for the new 2011-12 Newcastle United kits.

Solution
The creative executions use a paper tear device bringing the fans and players closer together.

In addition to the kit launch, to create awareness that Puma was the new kit partner (after many years with Adidas), we created a series of light projections around the city centre.

Deliverables
Posters
Billboards
Magazine ad
Website banners
In-store and retail windows

Creative

Outdoor print & light projections

Tottenham Hotspur FC kit launch

Ireland Rugby kit launch film