Puma: Newcastle FC kit launch

Task
Create the launch creatives and taglines for the new 2011-12 Newcastle United kits.

Solution
The creative executions use a paper tear device bringing the fans and players closer together.

 

In addition to the kit launch, to create awareness that Puma was the new kit partner (after many years with Adidas), we created a series of light projections around the city centre.

Deliverables
Posters
Billboards
Magazine ad
Website banners
In-store and retail windows

 

Creative

 

 

 

Outdoor print & light projections

 

 

Related Projects

 

The Rugby Lions Identity & Shirt

 

 

Tottenham Hotspur FC kit launch

 

 

Ireland Rugby kit launch film

 

Simon Parrott

Creative

+44 (0)7776 184973

simon@simonparrott.com