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Installation Illustration Print

PUMA & OFFICE MOSTRO

  • TASK

    The Puma Mostro in Lightning Pink and Neon Blue was offered exclusively to Office in September 2010. We needed to create desirability and stand out for the shoe on the high street and in-store.
  • SOLUTION

    With a female skew, we targeted late teens to early 30’s, driven by fashion, consistently on trend and contemporary. Inspired by the unique design of the Mostro with its iconic silhouette, we collaborated with Illustrator Si Scott to create a series of illustrations that played on the Mostro name as well as allowing artistic licence with the shoe design.
  • DELIVERABLES

    In collaboration with illustration artist, Si Scott, we created a full window take over for two flagship Office stores (London and Glasgow), as well as in-store POS; cubes, shelf talkers and a magazine ad.