Task
Puma asked for a short video to promote the new Ireland Rugby kit range for the Rugby World Cup 2011 in New Zealand.

Solution
The concept combined the renowned Irish sense of humour and fun together with their passion for Rugby. To illustrate this, we showed the team enjoying an impromptu passing session with a honeydew melon around a swanky Dublin hotel.

Kudos has to go out to both the team (who were great sports) and the hotel - who let us have freedom to create havoc around the hotel and grounds.

Deliverables
Concept

Production

Film

Music

Film

Stills

Behind the scenes film

Tottenham Hotspur FC kit launch

The Rugby Lions Identity & Shirt

Newcastle United FC kit launch

The Rugby Lions Identity & Shirt