Task
Core created a range of mid-price mobile accessories that needed a visual look and tagline that would create standout in a saturated marketplace. Photography and a bold visual look was needed for the new range of products and packaging.

Solution
All the products were shot in a standard cutout form as well as a more abstract and graphic style. The graphic forms were incorporated into a repeat, kaleidoscopic photomontage that made the small utilitarian objects into something much more intriguing and beautiful.

The new brand visuals and taglines were used in a variety of formats across the windows, security shrouds and in-store FSDUs.

Deliverables
Concept
Design

Photography art direction
Illustrations
Animations

In-store Digital Screen Animation

Window designs

Implementation

Puma Social Launch Party

Puma / Foot Asylum In-store