Comptel: Identity

Task
Comptel was an international software company specialising in telecommunications - specifically data management and interpretation.

 

With a new re-brand and tagline, we wanted change them from from 'a reliable but dull software provider' to 'a vibrant source of ideas, innovation, partnership & can-do'

Solution
The brand was revitalised with a new brandmark representative of the fluid nature of their work. Additionally, the collaborative nature of their work was highlighted by emphasising the 'Co' in the Comptel name.

 

Additionally, we created abstract representations of  data 'particles' together with a data flow horizon device.

 

Steering clear of the usual industry buzzwords, the 'Making Data Beautiful' tagline demonstrated thought leadership, creativity, confidence and provoked the industry to re-appraise Comptel.

 

Deliverables
Brand identity

Tagline

Digital Brand Guidelines

Digital Annual Report Guidelines

Website

Powerpoint templates

Stationery

 

Identity

 

 

 

Development

 

 

 

Implementation

 

 

 

Brand Value Icons and Posters

 

 

 

Digital Brand Guidelines

 

 

 

Website

 

 

 

Trade Event Branding

 

 

Related Projects

 

Comptel Brand Values Film

 

 

Comptel Projection Launch Film

 

 

Comptel Mood Film

 

 

Comptel Trade Event

 

Simon Parrott

Creative

+44 (0)7776 184973

simon@simonparrott.com