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COMPTEL BRAND ICONS

  • TASK

    Comptel's internal brand values identity was needed to be bought in line with the new Comptel rebrand. Although the brand values weren't to change, certain visual elements of the old icons needed to be retained whilst updating the overall look and feel.
  • SOLUTION

    New icons along with a new colour palette were designed for each for each of the Brand values. Each Brand Value was to have its own icon but also needed to demonstrate that it was part of a larger family of values - hence the linked abstracted people surrounding each of the icons.
  • DELIVERABLES

    Brand identity Icons Brand identity mini guide