With the completion of the brand identity, the open-code approach was applied across a range of print and literature.
The tone of voice was a key aspect of the Blyk look and feel. The conversational, jargon-free approach was used both internally and externally. All touchpoints were given the Blyk treatment - from hand-printed brand books ‘The Blyktionary’ to press packs.
The diversity of Blyk-inspired illustrations allowed for a multitude of applications. SIM packs and the limited edition clothing range were just a few items to receive the Blyk treatment.