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Implementation Apparel Identity

BLYK IDENTITY

  • TASK

    Blyk was a new and innovative mobile phone operator exclusively for 16-24 year olds. They needed a brand look and feel: from the visual identity to events to interiors to member acquisition. Launching a completely new brand into the highly competitive world of telecoms required a different approach to the norm. The target market was 16-24 year olds whose opinion of telecoms companies was strained at best. We had to create an identity that would resonate with the audience as well as gaining credibility and trust.
  • SOLUTION

    An open-code approach was taken whereby we had basic building blocks but a flexible system that allowed visual interpretations. A local art college was presented with some keywords but not told that it was for the telcoms sector to avoid usual telco cliches. Selected works were then used as the basis for the Blyk visual world.
  • DELIVERABLES

    A set of 12 illustrations were chosen to be used in an ad-hoc fashion across all media touchpoints.

     

    We also kept the young creatives involved so that they were an integral part of the brand launch to ensure that the messages were credible and genuine to the target audience.